Marketing funnels guide potential customers through different stages—from awareness to conversion and beyond. Here’s a breakdown of the key funnels and strategies:

1. AIDA Funnel (Classic Marketing Model)

Stages:
1️⃣ Awareness – Attracting potential customers (Ads, SEO, Social Media)
2️⃣ Interest – Engaging and educating them (Content, Emails, Webinars)
3️⃣ Desire – Building trust and emotional connection (Case Studies, Reviews)
4️⃣ Action – Encouraging conversion (Offers, CTA, Checkout Optimization)

Strategies: Content Marketing, Paid Ads, Brand Storytelling

2. TOFU-MOFU-BOFU Funnel (Inbound Marketing)

• TOFU (Top of Funnel): Drive traffic (SEO, Social Media, Ads)
• MOFU (Middle of Funnel): Nurture leads (Emails, Webinars, Lead Magnets)
• BOFU (Bottom of Funnel): Convert & Retain (Demos, Free Trials, Retargeting)

Strategies: Lead Generation, Email Drip Campaigns, Retargeting Ads

3. Pirate Funnel (AAARRR – Growth Hacking)

✅ Acquisition – Getting users (SEO, Paid Ads, Cold Outreach)
✅ Activation – First positive experience (Onboarding, Demos)
✅ Retention – Keeping users engaged (Emails, Push Notifications)
✅ Revenue – Monetization (Upsells, Subscriptions, Sales Funnels)
✅ Referral – Getting users to bring more users (Affiliate, Word-of-Mouth)

Strategies: Growth Hacking, Referral Programs, Freemium Model

4. E-commerce Funnel (Conversion Optimization)

1️⃣ Product Discovery – SEO, Ads, Social Media
2️⃣ Consideration – Reviews, Comparisons, Influencers
3️⃣ Purchase Decision – Discounts, Scarcity, Abandoned Cart Recovery
4️⃣ Retention & Upsell – Loyalty Programs, Email Sequences

Strategies: CRO (Conversion Rate Optimization), Scarcity Tactics, Upselling

5. Flywheel Model (Modern Growth Strategy)

Unlike a linear funnel, the Flywheel focuses on continuous growth through customer satisfaction:

Attract → Engage → Delight → Referral → Retention

Strategies: Community Building, Social Proof, Word-of-Mouth

Winning Strategies Across Funnels

SEO & Content Marketing – Long-term traffic growth
Email & Drip Campaigns – Lead nurturing & engagement
Paid Ads (PPC, Social, Display) – Quick lead acquisition
Referral & Loyalty Programs – Viral growth
Retargeting & CRO – Maximizing conversions